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Who is Tradespeople Online For?

TPO is a digital marketing blog for ambitious contractors and small to medium-sized home improvement companies looking to grow their business online.

My name is John Devlin.

I’ve been generating leads for home improvement businesses over half my life. For the last decade, I’ve studied online contractor marketing techniques exclusively.

If your a one-man-band struggling for more work, then this content probably isn’t for you.

If you have a stable business selling home improvement services already and are looking grow, fortify and dominate your local area online then this is for you.

Topics

SEO

Actionable and straightforward local SEO techniques you can implement to rank higher in Google and increase visibility locally.

Lead Generation

There are hundreds of ways to generate leads. Yet there's only a few worth your time. We discuss the battle-tested strategies that are working today.

Web Design

Does your website attract local visitors and leads? Discover what your site needs to outperform competitors and make it big online.

Latest Blog Post

Tradespeople Online Blog

Lead Generation

By: John Devlin

The Best Tradesman Website / App to Generate New Customers

Lead Generation

By: John Devlin

Is Checkatrade Worth it as a Lead Generation Tool?

Tradesmen

By: John Devlin

Facebook Ads for Tradesmen (How I Got 297 Cheap Leads)

SEOTradesmen

By: John Devlin

How To Do Keyword Research for Any Tradesman or Local Business Website

Roofing

By: John Devlin

How To Market a Roofing Company (7 Strategies To Success)

Roofing

By: John Devlin

How to Get More Roofing Leads and Convert Them Into Sales Jobs

Roofing

By: John Devlin

11 Roofing Sales Presentation Tips to Help Your Close More Work

Double Glazing

By: John Devlin

How to Get More Double Glazing Leads and Convert Them Into Sales Jobs

SEOTradesmen

By: John Devlin

Local SEO for Tradesmen and Home Improvement Companies (My 7 Top Strategies)

Names & Domains

By: John Devlin

19 Good Construction & Building Company Names [That Google Likes]

SEO

By: John Devlin

5 Common SEO Mistakes That Local Tradesmen & Contractors Make

Social Media

By: John Devlin

Social Media for Tradesmen & Contractors – A Beginners Guide Plus Top Tips

Advertising

By: John Devlin

Tradesman Advertising: 15 Best Ways to Market a Trades Business

Website Design

By: John Devlin

How To Improve a Tradesman Website in 2021 (22 Actionable Tips)