Digital Marketing for Tradesmen & Contractor Businesses

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Who is Tradespeople Online For?

TPO is a digital marketing blog for ambitious contractors and small to medium-sized home improvement companies looking to grow their business online.

My name is John Devlin.

I’ve been generating leads for home improvement businesses over half my life. For the last decade, I’ve studied online marketing for tradesmen exclusively.

If you’re a one-man-band struggling for more work, then these digital marketing techniques probably aren’t for you.

If you have a stable business selling home improvement services already and are looking to grow, fortify and dominate your local area online then this is for you.

Topics

SEO

Actionable and straightforward local SEO techniques you can implement to rank higher in Google and increase visibility locally.

Lead Generation

There are hundreds of ways to generate leads. Yet there's only a few worth your time. We discuss the battle-tested trades marketing strategies that are working today.

Web Design

Does your website attract local visitors and leads? Discover what your site needs to outperform competitors and make it big online.

Latest Blog Post

Tradespeople Online Blog

Architects

By: John Devlin

SEO for Architects: How Architectural Firms Get Higher Rankings & More Organic Traffic

September 23, 2021

Lead Generation

By: John Devlin

Rated People Review – Is it Worth It For Tradespeople in 2021?

September 17, 2021

Lead Generation

By: John Devlin

The Best Tradesman Website / App to Generate New Customers

January 14, 2021

Lead Generation

By: John Devlin

Is Checkatrade Worth it as a Lead Generation Tool?

January 4, 2021

Tradesmen

By: John Devlin

Facebook Ads for Tradesmen (How I Got 297 Cheap Leads)

December 18, 2020

SEOTradesmen

By: John Devlin

How To Do Keyword Research for Any Tradesman or Local Business Website

December 16, 2020

Roofing

By: John Devlin

How To Market a Roofing Company (7 Strategies To Success)

November 27, 2020

Roofing

By: John Devlin

How to Get More Roofing Leads and Convert Them Into Sales Jobs

September 8, 2020

Roofing

By: John Devlin

11 Roofing Sales Presentation Tips to Help Your Close More Work

June 23, 2020

Double Glazing

By: John Devlin

How to Get More Double Glazing Leads and Convert Them Into Sales Jobs

February 28, 2020

SEOTradesmen

By: John Devlin

Local SEO for Tradesmen and Home Improvement Companies (My 7 Top Strategies)

February 22, 2020

Names & Domains

By: John Devlin

19 Good Construction & Building Company Names [That Google Likes]

February 20, 2020

SEO

By: John Devlin

5 Common SEO Mistakes That Local Tradesmen & Contractors Make

February 16, 2020

Social Media

By: John Devlin

Social Media for Tradesmen & Contractors – A Beginners Guide Plus Top Tips

February 15, 2020

Advertising

By: John Devlin

Tradesman Advertising: 15 Best Ways to Market a Trades Business

February 13, 2020

Website Design

By: John Devlin

How To Improve a Tradesman Website in 2021 (22 Actionable Tips)

February 13, 2020

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